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Your selections:
Typography Talks: Influencing Vintage Anemoia and Product Safety Perceptions with Vintage Typography
- Kulczynski, Alicia, Hook, Margurite
Exploring consumer–brand engagement: a holistic framework
- Cheung, Man Lai, Pires, Guilherme D., Rosenberger III, Philip J.
Can evaluative conditioning change well-established attitudes towards popular brands? Your brain says yes even though your mouth says no
- Bosshard, Shannon, Koller, Monika, Walla, Peter
Student-based conceptualisations of university brands: a brand loyalty model
- Mocatta, Antonia
Objective measures of emotion related to brand attitude: a new way to quantify emotion-related aspects relevant to marketing
- Walla, Peter, Brenner, Gerhard, Koller, Monika
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